Privacy Policy

1. Introduction

Mountainside Lights Inc. (“we,” “us,” or “our”) is a home improvement contractor based in Alberta, Canada. We take your privacy seriously and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information, in compliance with Canadian privacy legislation, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and Alberta’s Personal Information Protection Act (PIPA).

2. Information We Collect

2.1 Personal Information

We may collect personal information (“PII”) from you when you:

• Contact us via phone, email, or online form for inquiries or service requests
• Subscribe to our newsletter or mailing list
• Respond to surveys or marketing communications
• Interact with us through social media platforms or at events

Examples of PII we may collect include:

• Name
• Email address
• Mailing address
• Phone number
• Other relevant details necessary to provide our services or respond to inquiries

2.2 Non-Personal Information

We may collect certain non-personal information about your visit to our website, such as:

• Browser type and version
• Operating system
• IP address and general location data
• Pages visited, time spent on the site, and referring URLs

This information helps us analyze website performance and improve user experience.

3. How We Use Your Information

We use the information we collect for various purposes, including:

1. Providing Services

   • To schedule and deliver our home improvement services, respond to your inquiries, and manage customer relationships.

2. Communications

   • To send you updates, promotional materials, newsletters, or other information relating to our services or events that may be of interest to you.

3. Improving User Experience

   • To understand and analyze how you use our website, so we can enhance our content and offerings.

4. Feedback and Reviews

   • To request and publish feedback, testimonials, or reviews regarding our services to improve the quality of our offerings.

5. Regulatory and Legal Requirements

   • To comply with legal obligations, respond to lawful requests by public authorities, and protect our rights and safety.

4. How We Protect Your Information

1. Security Measures

   • We implement reasonable technical, administrative, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction.
   • We use SSL (Secure Socket Layer) encryption to protect data transmitted via our website contact forms or other online channels.

2. Data Retention

   • We retain personal information only as long as necessary to fulfill the purposes for which it was collected or as required by law.

5. Cookies and Similar Technologies

5.1 What Are Cookies?

Cookies are small data files stored on your browser by websites you visit. They help the site recognize your device and remember certain information about your visit.

5.2 Why We Use Cookies

• Website Functionality and Analytics: We may use cookies to understand how visitors navigate our website, to compile aggregate data about site traffic, and to improve our site performance.
• User Preferences: Cookies may remember your preferences (e.g., language, region) to enhance your browsing experience.

5.3 Managing Cookies

Most browsers allow you to control cookies through their settings. You may choose to disable cookies; however, some features of our site may not function optimally without them.

6. Advertising and Analytics

6.1 Google

We may use Google Analytics and/or Google Ads to track and analyze website usage, understand user demographics, and display relevant advertisements. Google may use cookies or similar technologies to provide measurement services and display ads based on your prior visits to our website or other websites.

You can opt out of Google’s advertising by visiting the Google Ad Settings page or installing the Google Analytics Opt-Out Browser Add-on.

6.2 Meta (Facebook and Instagram)

We may also use advertising and analytics services provided by Meta, which includes Facebook and Instagram Ads. Meta may use cookies, pixels, or similar technologies to collect or receive information from our website and use that information to provide measurement services and target ads.

To learn more about how Meta collects, uses, and processes data, or to opt out of targeted advertising from Meta, visit the Facebook Ad Preferences page.

7. Third-Party Disclosure

7.1 Sharing of Information

• We do not sell, trade, or otherwise transfer your personal information to outside parties without your explicit consent, unless required to do so by law or for legitimate business purposes (e.g., engaging a trusted contractor or service provider to assist in delivering our services).
• We are not responsible for the privacy practices of third parties that may be linked to or integrated with our website. We encourage you to read their privacy policies before providing any personal information.

8. Children’s Privacy

Our services and website are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we may have collected such information, please contact us so we can promptly delete it.

9. Your Rights and Choices

1. Access and Correction

   • You have the right to request access to the personal information we hold about you and ask us to correct any inaccuracies.

2. Withdrawal of Consent

   • Where you have provided consent for us to process your personal information, you may withdraw that consent at any time, subject to legal or contractual restrictions.

3. Opt-Out of Communications

   • You can opt out of receiving promotional emails or newsletters at any time by following the unsubscribe link in each communication or by contacting us directly.

10. Data Breach Response

In the event of a data breach, we will notify affected individuals and relevant authorities as required by Alberta and federal Canadian privacy laws. We will also take steps to contain and investigate the breach in accordance with our internal incident response policies.

11. International Users

While we are located in Canada, your information may be accessed or stored outside Canada if our service providers operate in other jurisdictions. By using our services, you consent to such transfers, subject to applicable data protection laws.

12. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or to comply with relevant legislation. We will post any updates on this page and revise the “Effective Date” accordingly. We encourage you to review this Policy regularly to stay informed about how we protect your information.

13. Contact Us

If you have any questions about this Privacy Policy, or wish to exercise any of your rights regarding your personal information, please contact us at:

Mountainside Lights Inc.
145 Havenhurst Crescent SW
Calgary, AB T2V 3C7
Canada
Phone: 587-415-0029
Email: drake@mountainsidelights.com